There’s nothing wrong with being ‘overweight’ in the ‘world’s best asset class’!
On 16 February 2013 Black Caviar continued her run of investment outperformance with 23 consecutive wins! In a flash, she put her stamp on the Group 1 race re-named the ‘Black Caviar Lightning’ at Flemington and scorched the turf at weight-for-age, over 1,000 metres, and in a course record time of 55.42! It was her third consecutive win in this race, really proving that lightning can strike thrice!
Black Caviar needs no introduction, with her name, imagery and achievements already firmly embedded in the psyche of Australians and admirers around the world.
The public now understands that she is a once-in-a-lifetime horse and that opportunities to witness her re-write history are finite. To quote VRC chief Dale Monteith in February 2012, “she is a game changer like no other horse.”
Recently rated the ‘World’s Best Sprinter’ for a third consecutive year, Black Caviar is a phenomenon. Purchased for $210,000, she has become an iconic Australian brand with a breeding value worth millions.
In July 2012, I posted Iconic brand Black Caviar is the world’s best investment, a story about her brand value and the impressive use of social media in her promotion. ‘Consistent’ and ‘accessible’ were the two attributes that immediately came to mind when describing the Black Caviar brand. Transcending borders, she has also added the status of fashionista, having appeared on the December 2012 cover of one of the world’s most respected magazines, Vogue. No weight problem there! :)
Weight stops trains? Not this Nelly!
Despite her ‘weight problem’ over the Australian summer prior to the Caulfield exhibition gallop on 2 February, she was presented fit and ready to resume from her spell. Bart Cummings once said “Weight stops trains.” You can’t underestimate his wisdom, but for now, it’s not an issue while contesting races at weight-for-age.
In investment terms, there’s no such weight problem for the investor, for maintaining an ‘overweight’ position in the world’s best asset class has been a very lucrative strategy! :)
Her fans have had a ‘wait problem’, but one that has been surely worth it. With win #23 out of the way, we wish Black Caviar well as she embarks on what we hope may be many more races in her ‘farewell tour’?!
Next up, the William Reid Stakes
Black Caviar’s next assignment is the Group 1 weight-for-age William Reid Stakes on 22 March at Moonee Valley over 1,200 metres, aiming for win #24! And who’s William Reid? A prominent Victorian banker and racehorse owner of the early 1900s who has a Group 1 race named after him and expects to add another Black Caviar win to his list!
Once again, the Australian Football League have obliged, recognising this special event in Australian history, by agreeing to Channel 7′s direct coverage of her race during the half time break of the AFL Round 1 season opener. ‘Now that’s gotta be good for footy!’ Yeehah!
(Update to this post 23/3/13: Win #24 in the William Reid! This is how racecaller Greg Miles described her win as she approached the finish line: ‘But this is brutal power, wrapped in an elegant machine.’)
By the way, have you seen Black Caviar race?
It’s memorable. Just ask Sally Lehnhardt, Black Caviar’s biggest US fan, who flew from the States to see the exhibition gallop at Caulfield, and then flew back to Melbourne for the Black Caviar Lightning. I contacted Sally on her arrival and she said “This is all so exciting!”
(Update to this post 11/4/13: Sally arrived in Australia again today to witness Black Caviar’s win #25 in the TJ Smith Stakes, a Group 1, WFA race over 1,200 metres at Randwick on 13 April. Black Caviar won this race in 2011! Update 13/4/13: Win #25 and now the Australian record holder of the most number of Group 1 wins with 15, surpassing the record she shared with Kingston Town after win #24! Is there anything this mare can’t do?!)
My memories? Will never forget being at Moonee Valley on Cox Plate Day in 2011 to see Black Caviar’s win #15 in the Schweppes Stakes, a Group 2 race over 1,200 metres in a time of 1:10.13. Nelly crossed the finish line to win by her equal longest winning margin of 6.0 lengths. Below is my own photo of that moment, which also appears in my July 2012 post. More yeehah!…
How good is she? Just ask the Racing Hall of Fame!
Black Caviar’s stature in racing has now been recognised with her induction into the Australian Racing Hall of Fame. She is only the second horse to be inducted before retirement, the other being dual Cox Plate winner Sunline. Horses are not normally inducted while they are still racing, however Bob Charley, Chairman of the Australian Racing Board, said Black Caviar ‘was a deserved exception’. Great business decision, Bob!
#BlackCaviarSongs trending on Twitter
How about ‘Girl On Fire’ by Alicia Keys?
“You can try but you’ll never forget her name. She’s on top of the world, hottest of the hottest girls, say…..Everybody stares as she goes by, ‘cos they can see the flame that’s in her eyes…..She’s got both feet on the ground, and she’s burnin’ it down…..This girl is on fire!” Here’s Alicia’s video!
For Leanne’s latest article on Black Caviar published 18 April 2013 read Being a champion means nothing left to prove!
Leanne Henderson is an Australian financial services executive and PR, marketing and communications specialist and owner of Best of Breed Communications Pty Ltd. Pseudo PR manager for Black Caviar!