Category Archives: Marketing and Communications

Facebook growing in global brand value

      Any business that can build a social media platform of one billion monthly active users must be doing something right. Last month Mark Zuckerberg did just that! After carefully managing the growth of his Facebook company since 2004, the biggest database in the world has so far generated 1.13 trillion ‘likes’, 140 billion friend […]

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Iconic brand Black Caviar is world’s best investment

In investment terms, performance is everything! Black Caviar has proved her outperformance as the ‘world’s best asset class’, a phrase I branded for her on Australia Day 2012, just prior to her 17th consecutive win. On that day, it was obvious she was emerging as a truly iconic Australian brand. When Brand Finance released their […]

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Cannes Lions sets the creative benchmark

Cannes Lions is the world’s biggest event in the creative communications industry. Each June, around 10,000 professionals go to Cannes to learn, debate and be inspired! It’s also the event where the most prestigious global advertising and communications awards are handed out. The awards cover the spectrum of ‘creative Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, […]

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It’s all about the brand

Everyone has an opinion on the brand. Just ask some high powered global Chief Marketing Officers entrusted to manage and develop a company’s brand! In a recent LinkedIn discussion group there was spirited debate among the CMOs on the best brand in the US today. One argued that ‘Barbie’ was the best (which averages over 80% market share […]

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